Free Guide

How Your Buyer Compares You

Your buyer does not read your website. They open three suppliers at once, on a phone, and spend about ten minutes deciding who to ring. Eight in ten Indian MSMEs now say ease of comparison is the reason they buy through digital channels — and most manufacturer websites make comparison impossible. This is the test they run, written as a scorecard. Score yourself, then score two competitors. It takes half an hour and it is uncomfortable.

Get the guide, free

No payment. No account. Instant download.

The Guide

Three phone outlines side by side — two showing dense unreadable text, the third a clean structured specification table

Format

PDF

Price

Free

Access

Instant

Get Instant Access — Free

Instant download, no approval step
Emailed to you as a backup copy
Vendor-neutral — no affiliate links

1 downloads

8 in 10

Indian MSMEs cite ease of comparison as why they buy digitally

10 minutes

Roughly what your site gets, on a phone, against two rivals

24 points

The scorecard, run on yourself and two competitors

What's inside

The five questions a buyer answers before they call anyone
Where manufacturer sites lose, in order of frequency — with what we found reviewing four suppliers in a single steel category
A 24-point scorecard to run on your own site and two competitors
Why specifications in a PDF are worse than no specifications
The three fixes that move the most, ranked by effort

Who it's for

Manufacturers whose enquiries arrive through IndiaMART, Justdial, Google or referral — and who suspect their website is not helping.

Run it on yourself first. If you score under 12, the conversation is worth having.

Tell us what slows your factory down.

More Resources

Other free guides

Free Resource

DPDP for Factories

Most manufacturers assume India's data protection law is a technology-company problem. It is not. If you run biometric attendance, keep CCTV footage, hold personnel files, or store a customer contact list, your business is a Data Fiduciary under the DPDP Act — with a deadline and penalties that go to ₹250 crore. This guide sets out what the law covers in a factory, what you probably already hold without thinking of it as personal data, and what to take to your lawyer.

0 downloadsDownload →

A dashboard-style panel of twelve bars turning from green to red, illustrating a software project deteriorating

Free Resource

12 Signals a Software Project Is About to Fail

Seventy-three per cent of manufacturing ERP projects fail to meet their objectives, and the average cost overrun is 215%. Almost none of those failures were invisible at the time. The signals were there in the first month, and nobody knew what they were looking at. This is the list. Twelve things you can observe from outside the project, what each one actually means, and what to do about it this week.

0 downloadsDownload →

A contract page shown as ruled lines with nine highlighted and numbered, and one struck through in red

Free Resource

What Happens If They Walk Away

One of our clients came to us with an ERP that was forty per cent configured. The consultant had left mid-project. They owned a licence, a half-built system, and no way to get either finished. That outcome is usually decided months earlier, in a contract nobody read closely. These are the nine clauses that determine whether a stalled project is a delay or a total loss — written so you can raise them without a lawyer in the room.

0 downloadsDownload →

Download free

Get your copynow.

No payment, no account. Your download starts immediately — we'll also email a copy.