Consumer Goods
FMCG manufacturers: distributor orders tracked before stockouts hit.
Distributor orders tracked manually — stockouts at peak demand.
The Leak Assessment: 30 minutes, and a written plan within 48 hours, whether or not you hire us.
Cluxn builds distributor ordering portals, WhatsApp order and dispatch updates and email automation for consumer goods manufacturers with 50–500 employees. Distributor orders land in one order book instead of scattered chats, and promotions ship against the right stock. A website typically takes 4 weeks, at a fixed price in writing after a 30-minute Leak Assessment.
Consumer Goods & FMCG: common problems
What it's costing you.
No Consolidated Order Book
Distributor orders placed via text message — no consolidated order book, reorder triggers managed manually per distributor with no automation
Forecast-Blind Production
Secondary sales data not visible to production planning — factory builds to forecast while shelves stock out in some territories and overstock in others
Wrong Promo Dispatches
Promotional product configurations managed in Excel — wrong pack sizes and bundle combinations dispatched during campaigns
Slow Claims Resolution
Distributor returns and damage claims processed through field sales manually — resolution takes 2–3 weeks and is tracked informally through email threads
Standards and documents Consumer Goods & FMCG buyers ask about
What buyers check.
Legal Metrology (Packaged Commodities) Rules
Pack declarations in India: quantity, MRP and manufacturer details must be correct on every pack.
GS1 barcodes
Retail and distributor systems expect correct, unique barcodes per product and pack size.
FSSAI labelling (food and beverage lines)
Food and beverage products carry labelling requirements that must match the product.
How Consumer Goods & FMCG plants run, step by step
How the work flows.
- 1
Distributor order arrives
Orders come in by phone, WhatsApp or email from many distributors.
- 2
One order book
Orders are consolidated so production and stock see the same demand.
- 3
Production and stock allocation
Stock is allocated to orders and shortages are visible early.
- 4
Dispatch
Dispatch is recorded against each order, with the right promotional stock.
- 5
Order and dispatch updates
Distributors get updates on WhatsApp instead of calling.
- 6
Claims and returns
Damage and return claims are logged and tracked to resolution.
KPIs we track for Consumer Goods & FMCG manufacturers
What gets measured.
- Order fill rate
- Order-to-dispatch time
- Stockouts at distributors
- Claim resolution time
- Forecast accuracy
Services for Consumer Goods & FMCG manufacturers
The fix.
How it works
The Leak-First Method
Five steps, in this order.
Step 1
Find the leak
30-minute Leak Assessment
Step 2
Get the plan
Tasks and a fixed price in writing within 48 hours
Step 3
Fix it first
First working version in about 4 weeks
Step 4
Train and hand over
Your team trained; code, docs and logins are yours
Step 5
Next leak
Support, or the next fix on a monthly plan
Consumer Goods & FMCG FAQs
Common questions.
Yes. We integrate WhatsApp so orders and dispatch updates move through chat, and land in one order book instead of scattered threads.
Step 1 of The Leak-First Method
See it built for consumer goods & fmcg.
We will show you the first fix and what it costs. No pitch.
The Leak Assessment: 30 minutes, and a written plan within 48 hours, whether or not you hire us.
Find the leak
30-minute Leak Assessment
Get the plan
Tasks and a fixed price in writing within 48 hours
Fix it first
First working version in about 4 weeks
Train and hand over
Your team trained; code, docs and logins are yours
Next leak
Support, or the next fix on a monthly plan
Every project includes
- 30-minute Leak Assessment
- Written plan within 48 hours
- Fixed scope and price in writing
- Weekly demos
- Your team trained before go-live
- Code, documents and logins handed over
- Support after go-live
- Written exit clause, no license fees